Regina Pron - Media Director

Regina Pron graduated from UC Santa Barbara in 1989 with a B. A. in Communication Studies.  Seeking a career in advertising, Regina began her career as a media assistant at BVK, an agency in Milwaukee.  After a year of getting her feet wet, she was trained as a junior media buyer and worked on retail account, ShopKo Stores, and the high profile Wisconsin Lottery account.  
Moving to San Francisco in 1992, Regina spent seven years at J. Walter Thompson as a Partner, Sr. Broadcast Negotiator for many west coast markets including San Francisco.  She gained valuable experience working with clients such as Ford, Chevron, Kraft, 20th Century Fox, California Lottery, Jenny Craig, SuperCuts, and Domino’s Pizza.  During this time, Regina honed her buying skills with general media, cable, Hispanic, and sports package negotiations. Additionally,she participated in annual up front face to face negotiations, client presentations, new business, and implementation of the buyer training program.

In 1999, Regina went to work for Nielsen Media Research as a Sr. Account Executive on the Interactive Services team launching the Nielsen//NetRatings product.  She was responsible for sales, marketing, and servicing of the new product to west coast agencies specializing in online media buying, television stations, syndicators, networks, and new media enterprises.  Clients included: TBWA/Chiat Day, The WB, and Microsoft.

Before founding Moment Media in 2005, Regina spent 3 years on the client side building an in-house media department at Bar None, a leading automotive financial corporation. Regina was responsible for Direct Response Television advertising in over 25 markets including Los Angeles, Chicago, Denver, Dallas, and Miami. Her role included negotiating, placing, and managing the campaigns with daily analysis of the relationship between purchased media, call center data, and client sales figures.